How Global Marketing Agent Works

The national median house price in the U.S. in 2024 is around $400,000. If you secure just one more listing (earning a $12,000 commission) in your first year using the GMA certification, you will have paid for the GMA certification 20 times over! Then, if you secure just one more listing in your second year using the GMA certification, you will have paid for your GMA certification 26 times over! You cannot afford to NOT become GMA certified.

The $9 Co-Marketing Library allows you to upload your listing so other Global Marketing Agent members and trusted agents within the GMA network can actively co-market it to their audiences. This expands your listing’s exposure beyond your local market in a proactive and strategic way. It also gives you a powerful and unique value proposition to present to your sellers — true agent-to-agent co-marketing collaboration, which is very different from simply placing a listing on another website. At the same time, it helps you build stronger referral relationships with other agents across the network.

It is a certification empowering real estate agents to dominate in local, national, and international markets, creating clients for life! It is also for real estate agents who want to become “A True Global Agent, NOT Just a Local Agent”.

• Implement the GMA™ logo & badge in your marketing materials, website, announcements on social media, etc.

• Change your listing presentation (add GMA™ slides in your presentations).

• Get comfortable with scripts for your clients.

• Take leverage listings to get familiar with the forms and the technology workflows.

• Join the GMA™ network and private social media group.

• Look for international groups in your local marketplace to network and show off your global real estate portfolio of listings.

• Promote luxury listings and market your local luxury market.

• Attend the GMA Zooms.

• You must be proactive and use your certification on every listing appointment you have, social media, website, whom you meet, etc. Your actions will create results with GMA.

GMA is available to licensed real estate agents, teams, and brokerages across all 50 U.S. states and throughout Canada, subject to local licensing and compliance requirements.

The Co-Marketing Library gives you access to active listings from other agents that you can legally promote to your Sphere of Influence, social media, and marketing channels. This helps you stay top-of-mind with your database, provide valuable market opportunities to your clients, and create consistent buyer conversations — even if you don’t currently have your own listings.

After all, it’s difficult to market yourself if you have nothing to showcase. By consistently sharing co-marketed listings, you position yourself as an active resource in the market and create meaningful engagement on social media — often generating more interaction and interest than traditional posts.

Yes. GMA operates globally and currently supports agents and brokerages across multiple international markets through its global collaboration network and cross-border marketing infrastructure.

Most luxury sellers will rarely give you their listings if they know you have never listed or sold that kind of property. So, how do you gain the credibility and perception of being an agent of luxury caliber? The process to establish that with the global marketing agent network is very simple. Find GMA™ members who have million-dollar listings and ask permission to leverage those listings in your local market and database. Start implementing a marketing campaign to your higher-end local market and all of your clients. Soon, they will perceive you as their luxury agent.

You will learn how to first and foremost rebrand yourself and your business as a “Global Agent”, how to legally borrow listings from other members which will give you instant credibility of being a “True” global agent, get more listings locally by offering your sellers 2 types of listing presentations (local and global), instantly tap into the luxury & expired markets, and how to assist your clients anywhere around the world buying or selling without having to acquire another real estate license in that state, province, or country.

GMA™ Agents use the agreements that were created for the GMA™ Certified Members*. You will become a “Global Agent” and use Global Marketing Agreements allowing your Seller to give you the written authorizations you will need to “legally market your listings to the world” and “legally borrow or share listings”.

The determining factor is having the seller’s written agreement. It’s as simple as asking, “Can the listing be advertised outside of the local MLS?” With a Yes, and the proper forms signed you are compliant and able to legally advertise someone else’s listing.

Even in each of these scenarios** …

• if the original listing Agent’s name is mentioned
• if the original Listing Agent’s Brokerage is mentioned
• if there is an agreement between MLS and allowing IDX or any other systems to use the information regarding a certain or all listings
• with the “reciprocity law” that was created to allow other companies to use other companies’ listings, with the mention of the original Brokerage and Listing Agent’s name

*Only available if you have your GMA™ Certification, in other words, you have taken the training and passed the test.

**Only when Seller has provided a written agreement to allow other agents to advertise their listing in the property listing addendum and after your Broker (if applicable) has reviewed the GMA agreements and has allowed you to use them.

Yes. GMA is designed for individual agents, teams, brokerages, and enterprise organizations seeking to expand globally through international referrals, listing exposure, and cross-border collaboration.

The GMA™ concept is truly unique, and your sellers will be very impressed by actually working with your "partners" wherever it makes sense in the world to promote, market, advertise, and find potential buyers for their property. The internet and technology have changed everything, but it is also vast! Partnering with global marketing agents is a direct approach to creating exposure for your sellers. It’s a very proactive approach, rather than the reactive approach that 99% of agents take.

Article 11 of the code of Ethics of NAR says: realtors are obligated to provide their clients with competent services within the scope of their licensing. In the real estate industry, competence is critical. It involves a realtor being able to present their clients with factual information and recommendations. (paraphrasing), you can market real estate located outside of your marketplace and not be licensed in another state, province, or country IF and ONLY when you create a partnership, in writing, with the licensee of the broker where the property is located.

We live & do business in a global economy! Technology and social media have made the world smaller, we all have our website, and frequent social media daily, so being global is really not an option these days, it is a MUST!

The top three ways this certification gives you the tools to stand out is by legally leveraging properties from the membership, co-marketing your local listings to the world, and representing listings from anywhere around the world with the unique global marketing agreements that were created for you to be protected as well as establishing the relationships to do so. Having your website and social media outlets is great, but unfortunately, you are only relying on your “Friends and family”. How can you reach further? The answers are in the truly unique concept of the Global Marketing Agent™ certification.

Global Marketing Agent™ (GMA) is a one-of-a-kind certified global real estate platform designed to help agents connect, communicate, and collaborate worldwide while marketing properties internationally, generating cross-border referrals, and expanding their business beyond their local market through compliant agent-to-agent collaboration.

The best and easiest way to let your clients know you can help them anywhere and everywhere is to first leverage listings from outside of your local marketplace.  Using the “Leverage Listings” process of the GMA™, you’ll promote those listings to your database through your website, social media, and word of mouth. Once your clients see you have listings all over the world, you will gain credibility and earn the reputation of being a true “Global Agent”.

As an agent, you want to have listings outside of your marketplace because we live and do business in a global economy so why just be a “Local Agent” when now you can be a “Global Agent”?  Once you have permission from the listing agent where the property is located as well as the sellers and the global marketing agreements are fully executed you are fully authorized to promote, market, and advertise that listing. The knowledge and expertise always come from the agent where the property is located, and you rely on them for the information needed to promote that listing in your market area as your own. Also, all agents lose referrals when their clients buy real estate outside of your jurisdiction, by showing your SOI you have listings all over the world you will gain more referrals and keep your clients for life!

GMA gives agents a unique competitive advantage by offering sellers real international exposure backed by a one-of-a-kind global collaboration infrastructure that most agents — and even many “global” real estate brands — cannot truly provide. Through GMA’s worldwide co-marketing system, global agent network, and data-driven migration listing presentations, agents can demonstrate how properties may be exposed beyond their local market to audiences relocating, investing, and searching for real estate across borders. This helps agents stand out, strengthen listing presentations, increase seller confidence, and win more listings through a more globally connected marketing strategy.

Once you go through the GMA™ training and gain the confidence of your new abilities you will quickly realize that your clients have far more advantages listing with you instead of a “Local Agent”. That agent can only do so much locally! You, however, have a GLOBAL reach from your own marketplace, providing a worldwide marketing campaign for your sellers without traveling or attaining the license in the state, province, or country.

GMA helps agents generate income locally and globally through referrals, co-marketing opportunities, expanded listing exposure, inbound leads, luxury buyer connections, and cross-border transactions. Most agents never realize that clients within their own sphere of influence are already buying, investing in, or considering real estate outside their local market until the referral opportunity has already been lost.

GMA helps solve this by providing a one-of-a-kind global collaboration platform and technology infrastructure that allows agents to connect, communicate, collaborate, and build relationships with real estate professionals worldwide. Even when transactions remain local, agents can benefit from increased visibility, stronger listing exposure, strategic partnerships, and additional referral opportunities that help create new income streams many agents never even realize they are missing.

Yes. GMA provides structured agreements, seller authorizations, and collaboration frameworks designed to support compliant cross-border marketing and agent collaboration.

Yes. GMA allows agents to collaborate and co-market listings internationally while respecting local licensing requirements and maintaining the local listing agent’s representation role.

Unlike passive listing syndication websites that simply display properties online, Global Marketing Agent™ (GMA) is built on a one-of-a-kind global collaboration and technology infrastructure designed to help agents actively connect, communicate, collaborate, co-market, and generate referral opportunities worldwide.

Rather than just syndicating listings, GMA focuses on real agent-to-agent business development through global relationships, compliant co-marketing systems, international referral opportunities, and data-driven migration strategies that help agents expand their reach beyond their local market. The platform was created to facilitate active global collaboration — not just passive advertising.

GMA is open to individual agents, teams, brokerages, and luxury real estate professionals looking to expand globally and create new revenue opportunities.

No. GMA is designed to provide the training, systems, agreements, and network needed for agents to begin operating globally immediately.

Agents can begin leveraging the platform, collaboration tools, and global network immediately after certification and onboarding.

A REAL Founding Member™ is one of the first 400 REAL agents to join the Global Marketing Agent™ (GMA) network and help introduce and expand GMA within the REAL community. This exclusive founding status includes GOLD-level benefits, preferred pricing, elevated visibility, and priority access reserved only for these early members.

As a REAL Founding Member, you receive:

✔ Official REAL Founding Member™ recognition within the GMA network
✔ GOLD-level founding member benefits and preferred pricing
✔ Priority positioning and enhanced visibility on the platform
✔ Additional Zoom sessions, exclusive training, and priority benefits
✔ Full participation across the entire GMA platform
✔ Preferred founding pricing locked in for 3 years
✔ Castles & Estates magazine — 4 personal copies per year
✔ Access to international referrals, listings, and global networking opportunities

Regular Membership: $1,297/year
Regular Renewals: $997/year

REAL Founding Member Pricing:
Year 1: $597 (Save $700)
Renewals: $497/year (Save $500/year)

Only the first 400 REAL agents to join will ever receive this founding status and pricing.