If 2025 was about recovery, 2026 will be about positioning. Cross-border buyers—especially Americans—are becoming more intentional, more educated, and more selective. The agents who win next year won’t just talk global… they’ll show it.

• Cross-border transactions are projected to grow another 8–12% globally, supported by easing interest rates and increased international mobility.
• Lifestyle-driven destinations will outperform major metro markets, especially coastal, resort, and wellness-focused regions.
• Residency, tax efficiency, and long-stay flexibility will be top decision drivers—not just price appreciation.
• Southern Europe continues to surge (Spain, Italy, Greece) due to affordability and lifestyle appeal.
• Dubai and select Middle East markets will attract more international and U.S. luxury buyers.
• Buyers will expect their agent to present international options proactively, not reactively.

1. Mexico – Proximity, value, lifestyle
2. Spain – Inventory depth + strong coastal demand
3. Portugal – Long-term living & relocation appeal
4. Italy – Tuscany, Puglia, Sicily gaining momentum
5. Dubai (UAE) – Tax efficiency + luxury growth

• ✅ Add their own listings to GMA’s proprietary co-marketing library
• ✅ If you don’t have international listings, legally borrow listings from around the world (after a short training)
• ✅ Use those listings on social media to start real conversations
• ✅ Pay a very minimal fee to position yourself globally—without crossing legal lines